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Intel Arc Pro B60 GPU Launches in North America with Disruptive Pricing

·423 words·2 mins
Intel Arc Pro B60 GPU Workstation Graphics Battlemage Architecture
Table of Contents

Intel Arc Pro B60 GPU Now Available in North America, with a Surprisingly Low Price

Intel’s Battlemage architecture workstation GPUs are beginning to hit the market, and the pricing of the Arc Pro B60 is turning heads. While earlier rumors placed its MSRP above $1,000, US retailer Central Computers has listed the ASRock Arc Pro B60 Creator for just $599, with stock already available.

If accurate, this makes it the only workstation GPU at this price point offering 24GB of VRAM — a specification normally reserved for much higher-end models.

Arc Pro B50 vs. Arc Pro B60: Key Differences
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Feature Arc Pro B50 Arc Pro B60
Architecture Intel Battlemage Intel Battlemage
Cooling Design Blower-style Blower-style
Boost Frequency ~2200 MHz (est.) 2400 MHz
VRAM 16GB GDDR6 24GB GDDR6
Memory Bus Width 128-bit 192-bit
AI Engines (XMX) 128 160
Launch Price $300–$400 $599
Target Users Entry-level creators Mid-range professionals

The B60 expands memory and compute resources, targeting professionals who need more headroom for 3D rendering, AI inference, and graphics-heavy workloads, while still keeping a disruptive price point.

Why the Pricing Matters
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Intel’s previous hit in the workstation segment, the Arc Pro B50, became a bestseller on Newegg thanks to its 16GB of VRAM and $300–$400 price tag, offering unmatched value for entry-level creators.

Intel Arc Pro B60

The Arc Pro B60 builds on that momentum by offering 50% more memory (24GB) and higher AI engine counts, all at just $599. If the launch price had been over $1,000, it would have faced stiff competition from NVIDIA’s RTX A-series and AMD’s Radeon Pro cards, where Intel lacks a clear performance edge. At $599, though, the Pro B60 creates a new niche: affordable high-VRAM workstation GPUs.

Potential Supply Challenges
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Despite its competitive positioning, supply could be limited. Reports suggest that Intel’s production volume for the Pro B60 is constrained, raising concerns about long-term availability. Unless Intel and partners expand distribution quickly, the GPU may face stock shortages — echoing the limited run of earlier Intel workstation parts.

Outlook for Intel’s Workstation GPU Strategy
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The Arc Pro B60 strengthens Intel’s professional graphics portfolio under the Battlemage lineup. Following the strong reception of the Pro B50, the B60 is aimed at creators, small studios, and professionals who require large memory support without moving to the ultra-expensive NVIDIA or AMD tiers.

With this aggressive pricing, Intel positions the Pro B60 as a potential disruptor in the mid-range workstation market. If supply holds steady, it could become one of the most attractive GPU options for cost-conscious professionals needing serious memory capacity.

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