Intel Plans 10% Price Hike for 13th-Gen CPUs
Intel is set to increase global prices for its 13th-generation Raptor Lake processors by roughly 10%, according to supply chain sources. The adjustment would raise retail prices from $150–$160 to $170–$180, with the hike expected to target high-volume models such as the Core i3 and Core i5.
Given the large shipments of these mainstream CPUs, the increase is likely to have a noticeable effect on both PC vendors and consumers.
Why Intel Is Raising Prices #
The price adjustment comes as demand for Intel’s new Lunar Lake processors remains weak. While Lunar Lake introduced an AI NPU unit to push the “AI PC” concept, adoption has been limited. Many buyers continue to choose Raptor Lake for its proven stability and lower cost.
Additional market factors include:
- DDR4 memory cost increases: Vendors once used DDR4 with Raptor Lake to keep platform prices low versus DDR5. Rising DDR4 prices have reduced this advantage, squeezing margins.
- Supply chain adjustments: Some brands have cut back on orders due to cost fluctuations, creating temporary shortages.
- Broader price trends: Analysts expect moderate PC price increases across late 2025 as component costs rise.
Windows 10 End-of-Support Adds Pressure #
The end of mainstream support for Windows 10 in October 2025 could also affect enterprise demand. Businesses unwilling to pay for extended support may scale back purchases, reducing OEM shipments.
For consumers, the impact is expected to be smaller, though holiday season promotions remain critical for vendors seeking strong year-end sales.
The AI PC Challenge #
Intel’s challenge is sharper in the emerging AI PC market. Despite promoting Copilot+ PCs with NPUs as a headline feature, consumers continue to prioritize:
- Price
- Performance
- Power efficiency
With AMD and Qualcomm advancing their own AI-accelerated offerings, Intel must refine its product differentiation strategy.
While the price hike may temporarily improve profits from older CPUs, long-term success hinges on Intel’s ability to make new platforms more compelling for both mainstream buyers and enterprise customers.